AMD makes a surprising move by entering the race for the next generation of wireless VR headset through a Nitero acquisition.
Advanced Micro Devices or AMD for short is the runner-up in the race for the largest microprocessors supplier right after Intel. As of recently, the U.S. multinational company showed great interest in accessing the market of virtual reality gadgets. This is why AMD proceeded to a dizzy and complete change of plans. While yesterday the company was a key player in the industry of notebooks, desktops, console processors, and servers, today AMD turned for the very first time to wireless chipsets. As a consequence, AMD is going to create its own wireless VR headset with the help of a guru in VR technology, Nitero.
The Future AMD Wireless VR Headset Will Have no more Bulky Cords
While the VR technology got the hold of the entire world back in 2016, consumers have several hesitations that prevent them from purchasing such a gadget. One of these inconveniences is the perpetual bulky format of the cords. Because of this, users have to be careful with their asset. While they should enjoy a fantastic immersion in an alternative universe, a part of their mind has to stay aware of not damaging the headset by getting tangled in wires.
This is at least the view of the CTO at AMD, Mark Papermaster. He identified a great source of opportunity for the VR market just with the help of engineering talent.
“Unwieldly headset cables remain a significant barrier to drive widespread adoption of VR.”
Nitero Promises Low-Latency Experience
Thus, the Nitero startup acquisition will help AMD to tap into this unexplored area. The startup is specialized in creating 60 GHz wireless chips for the latest technology such as AR and VR. Besides the complete elimination of bulky cords, the company with headquarters in Austin promises a more immersive and seamless experience for users. The engineers can tap into a low-latency performance. This will eliminate the delay between movements and the on-screen activity.
The price tag of the deal remained undisclosed. However, there are already visible changes at the level of the corporation. The co-founder and CEO at Nitero, Pat Kelly, will continue working for the startup as corporate vice president. Moreover, AMD is going to keep all the pool of talent that contributed to the engineering efforts within the former Nitero.
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