Tinder is widely known as the messaging app where everybody can chat with someone who liked them back. The concept is a novelty in the industry. Not long ago, dating programs were based on mathematical algorithms to come up with an ideal match. However, Tinder offers the freedom of choice back to its users. This week, the company announced the introduction of its web version.
Tinder Online Is a Solution for Smartphones’ Storage Limitations
On Tuesday, Tinder became available in the online world. The new Tinder Online still wants Facebook profiles for users to perform a sign-up. However, for the time being, the program disregarded revenue features such as Super Like or Tinder Boost.
Brian Norgard, the Head of Product, stated that the new strategy was introduced to address a mobile issue. The company noticed that many users are struggling with storage limitations as the app is actually requiring 128MB on iOS. Another averted problem regards users’ data plan. Tinder relies heavily on photo galleries to promote a user for a match. Thus, the web version will do a quicker job than on mobile, as desktops offer a greater navigation mobility.
The company is also promoting Tinder Online as a way to animate the experience at school or work. As in these mediums, smartphones are heavily frowned upon, PCs are prioritized. Moreover, users have broader flexibility in their workflow thanks to the tabs system. They can switch from work to pleasure whenever it pleases them.
The Transition to Web Version Posed a Greater Challenge for the Company
Tinder in its mobile version is already popular across 196 countries. It only comes naturally for the company to conquer new territories and offer more options for its large public. The organization assures users that it is going to request only their location that it can acquire through the browser. However, the service is still asking for Facebook profile, where there are a lot more personal details that the company can access, such as friends, photos, hobbies, and others. These can satisfy different purposes like marketing, matching, and advertising.
Brian Norgard mentioned that the transition was problematic for the company. The process was so complex that they had the feeling that they started the business all over again.
“It was a challenge because when you start your birth as a mobile company, building for the web feels like you’re going backward. There is a different skill set from a design perspective and a user behavior perspective.”
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