The moment tech industry reached redundancy in all its specs, the big companies turned to virtual reality as a fresh breath of air. Today’s technology has reached the highest verge, and it is up to tomorrow’s tech to bring a new massive wave of excited customers. Sony was among the first corporations who heavily invested in this new direction. The result of their efforts is PlayStation VR that has just scored unexpected sales that surprised even its producers.
At the end of 2016, the PlayStation VR became available on the market for $399. Sony Interactive Entertainment was skeptic about the success of their new product. They were expecting a steady increase in the interest for their VR headset. Andrew House, the global chief executive of Sony Interactive Entertainment, was of the opinion that this product was not intended for the mass market, but for a smaller sub-branch.
Thus, when it was time to discuss the number of products for the first commercial batch, Mr. House proposed for a prudent number of small proportions. He explained this decision as an effort to be careful and balance the situation between the excitement of the sales team and the public demand.
In reality, the PlayStation VR recorded unexpected sales. On Friday, Mr. House revealed during an interview that his latest product managed to sell 915,000 units as of February 19th which marks four months since its release. The news comes in surprise for the Sony leadership. Their precocious approach was felt across Japanese stores that proved not to possess enough PlayStation VR products to satisfy the high demand.
The main target of the company was to manage to sell one million units during the first half year since the release of its VR platform. With such a great head start, the real number is going to surpass the expectations of the leadership easily. Mr. House recalled how consumers were lining up in front of the stores when they knew they were going to receive new cargo. A fresh batch of products will supply the stores again by April while the company is preparing to open a new market for PlayStation VRs in Latin America.
Image source: 1