Polaroid gained overnight success back in 1977 by launching its flagship analog camera OneStep. The company marketed their product as the ‘simplest camera in the world.’ With a focus lens and a mechanism based on an automatic roller, the equipment developed the snap in minutes. Fast forward to 2008, Polaroid was on the verge of losing its last factory and stopped producing instant film. However, Impossible Project took the helm and led the brand to stability once more.
Impossible Project Celebrated 80th Birthday of Polaroid with New Brand and Product
After nine years of leading the once famous film maker, Impossible Project introduced a new brand and revamped product. The company intends to appeal to the young generation that has an affinity for retro products.
On Thursday, Polaroid celebrated its 80th anniversary. To mark down the event, the company launched a throwback brand entitled Polaroid Originals. This new segment will keep all the products that made Polaroid famous in the first place. The rest of the new product lines the company started will unravel under a separate organization.
OneStep 2 Is the Modern Version of Flagship Analog Camera Which Will Become Available on October 16
The inauguration of Polaroid Originals has also revealed an upcoming revamped version of the flagship analog camera called OneStep 2. The company kept the features that made this product famous and added modern touches that appeal to the young generation.
Therefore, enthusiasts can enjoy once more instant photos for $99.99 starting on October 16. OneStep 2 will appear both in stores and online. The new camera kept the retro design and the technology that enabled Polaroids to release instant photos. On the other hand, the new version has improved lens suited for close-ups, flash, self-timer, USB charging, and a battery lifespan of 60 days.
The OneStep 2 will be accompanied by a new line of analog instant films that will fit the new camera perfectly. The price tag per pack is set at $15.99 with eight pictures in it. The company is betting on the popularity of Polaroids to help them compete against their rivals such as Fujifilm which took the lead of instant camera market.
Image source: PolaroidOriginals