Topsy ends its activity after running 2 years under Apple. The company that was purchased by the North American giant a couple of years ago and that was focusing on social networking statistics, closed its activity nowadays. This news was according to its representatives themselves, which declared the shut down in its first ever Twitter post since it was purchased by the smart phone producer.
Topsy represented a well-known option for people who examined social media statistics in its infancy, particularly because it was among the very few solutions that obtained accessibility to Twitter’s complete information coverage. But, after the purchase, many customers preferred other systems while expecting that the new proprietor had other objectives for it and that became an appropriate guess.
People began hearing various rumors about Topsy’s upcoming ending a few months ago, when its employees ceased enabling premium customers, people who have paid for extra statistics and options besides the standard option, to resume their activity. Now that the bought client accounts have been terminated, it is understandable that the company itself is closing all operations and maybe trying to start a new life in another IT field.
Indeed, those who visit Topsy’s official site no more sends them to the company’s main page. The link actually now takes them to one of Apple’s assistance web pages for queries within iOS. This is a little weird since there should be a notification about its unavailable service or some type of description about the entire situation.
It was not very clear why Apple acquired the social statistics organization initially. According to speculations made by several tech experts, they believe that the actual technological innovation could be implemented to enhance the search options inside Apple’s App Store.
This may relate to Apple developing the search engine for its iTunes and App Stores. Including public alerts to current search methods in its stores may help to increase the importance of these results, while helping the company’s applications that are trending and more exciting for customers. Monitoring app styles across social networking sites would allow Apple to optimize software groups and selections of applications, and identify those that are becoming interesting a lot faster.
Going with these speculations even further, it is possible that the US giant could even apply these data results from Twitter to suggest applications based on personal preferences, rather than just generic recommendations to all users. Apple has not used this type of customized suggestions until now, but the future will show an increase in the implementation of user personalization.
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