The Asus Browser was created in collaboration with AdBlock Plus. Notebook and smart phone manufacturer Asus has joined AdBlock Plus to present ad blockers as a standard feature on its cellular phones, according to tech reviews. The first Asus web browser may be configured to instantly stop website advertising, except those ads that area shown on the company’s “Acceptable Ads” white list.
This allows the display of ads that are not considered interruptive for the overall online surfing experience. In the press launch sent to tech media, AdBlock Plus’ officials said that they are extremely satisfied with the recent collaboration with Asus, the being the first important components producer to incorporate ad blockers into their cellular phones.
This represents another attempt for advancement in the online advertising market, which is getting more intrusive every year. Mobile ad blockers started to emerge earlier in 2015, after Apple declared its intentions to permit ad-blocking applications into the app stores, during the same interval with the launch of its own iOS 9 upgrade.
These programs, however, have yet to receive the same recognition as their desktop counterparts, with only 1.5 percent share in the ad-blocking market, according to the studies made by specialized companies. They revealed that traffic information on many web pages is filtered more efficiently by desktop ad blockers, partially due to the efforts made by users to protect their computers in comparison to mobile security.
People only have to obtain the application, and then set up the configurations in their web browsers, but these applications are compatible with just a limited number of browsers. In an attempt to fight this problem, and because search engines do not allow applications that affect other programs in their app stores, Adblock Plus launched its proprietary Android web browser that instantly prevents ad showing on mobile devices.
Having this ad blocker already installed on a components producer’s standard web browser represents another important success for the European company. Tech sources says the new Asus Browser attracted only approximately 15 million customers, but news regarding this fruitful collaboration may open up new doors for AdBlock with other producers and web browser developers interested in its software.
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