In the company’s short life of just over a decade, Tesla’s Model X had only a few luxurious, long awaited releases. Similar to Apple’s device presentations, Tesla’s shows have included musical events, superstars, political figures and endless press attention. Compared to Apple, Tesla’s promotional extravaganzas are generally held during preppy evenings and usually have opening bars.
During one of this week’s evenings, Tesla will present one of its more important projects in a long time, possibly in years. Held at its official manufacturer in California, the organization will offer the first units of the Model X electric car. This is an unusual crossover SUV edition that will be delivered to its first clients who preordered it months before the release.
The Model X electric car is an extremely important project for Tesla and its reputation as an innovator in the tech industry. The organization is using this car for future promotions of several other ideas (not just the highly praised Model S). This way, the company hopes to entice new types of clients (many of these being women) and to increase considerably its factory’s capacity.
Between its Model S and the newer Model X, Tesla wants to deliver between 45,000 and 50,000 only this year. Reaching that objective could be challenging because it needs improving the assembly line of two vehicles simultaneously at its Fremont manufacturer.
Tesla had initially said that it would produce 50,000 vehicles. But the organization later had to reevaluate this potential number by recognizing that it would be achieved only in ideal conditions.
Tesla’s upcoming evening occasion will not be represented by the introduction of its new car. A few years ago, the organization revealed the car’s specifications and appearance for the first time, outside of LA. After that initial occasion, the company delayed its deliveries continuously, invoking various reasons for postponing.
Even now, Tesla prefers to wait for the last days of Q3 to ship its Model X. In addition, the organization seems to be providing only a limited number and only for the “Signature reservation” owners, individuals who preordered them a long time ago.
These initial holders are the only ones who were able to choose the configuration of their vehicles by selecting the colors, rim dimensions and internal specifications. However, it is still uncertain when other buyers could make their own particularized cars, after paying for them in advance.
Actually, the real evaluation of Model X will end sometime during the next months. By then, all owners will have had their cars and the reviews will portray better the capacities of a revolutionary idea. The organization will not be able to fulfill its shipping objectives unless the production of its Model X can be made easier.
Tesla’s clients have been rather patient until now, but they have dreamed to drive the model X for many months. As officials of the company said, the new version could become a better SUV than its S model was a Sedan. This would be a significant accomplishment, because the new Model S has shown incredible technical advancements during all car tests.
Image source: Dailytech