Music streaming service, Spotify, is reportedly testing a free Android-only music streaming app called Stations. The app, which offers a list of playlists and stations, has been quietly released in the Play Store on Tuesday.
According to the company, the Stations app is an “experiment” calling it the “easiest way to listen to the music you love”. Per the name of the app, Stations is a Pandora-like service which creates customized stations depending on the users’ preferences.
Stations allows users to play music instantly right after they choose the stations by scrolling inside the app. Users would have to log in to the app with their Spotify account after which it would automatically play genre-based radio stations such as “rock” or “jazz”. Like Spotify, Stations can customize the station list, however, they can’t skip songs or create new stations.
The app instead creates new stations automatically depending on what music the user has been listening to.
Stations so far has been downloaded 100 times, however, the company has yet to provide further details to their intentions regarding the app.
Spotify’s core service is a subscription-based music, however, users can pick up a free version that lets them shuffle through playlists on mobile and is supported by advertising. The company’s potential business plan is to tempt users into buying the full product after they’ve used the limited version. So it wouldn’t be a stretch to assume that Spotify would use Stations in a similar manner as the new app contains the Spotify log-in button, even if it doesn’t require users to be paying members.
The company’s latest foray into station-based music could position Spotify in direct competition with Pandora.
Pandora boasts over five million users worldwide. The music service offers premium membership yet the majority of its revenue comes from advertising. According to its third-quarter earnings, Pandora made $275.7 million from adverts out of a total of $378.6 million.
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