Microsoft makes a bold move that is going to propel its last year’s $26 million acquisition to new heights. As such, the company decided to endow its professional social media network LinkedIn with CRM capabilities. To achieve this complex upgrade, the company will employ Microsoft Dynamics 365, its suite of ERP and CRM software. The result would be a new wave of sales capabilities that will allow professionals to make use of their own business relationships.
Microsoft Will Allow Sales Persons to Leverage Its Database of Half a Billion of Users
Microsoft believes in the power of the many. This is why the company is mixing up its various products to attain comprehensive solutions for its users and customers. As such, the company intends to rebrand LinkedIn as a new type of sales and recruitment engine.
Microsoft took this chance to make two of its latest achievements public. First of all, the company is working on integrating Dynamics 365 into the LinkedIn Sales Navigator tool. Through this move, Microsoft hopes to open new possibilities for sales people around the world. Secondly, the blog post announced that LinkedIn reached an impressive milestone of half a billion of users. As the company is no longer a standalone organization, its statistics are no longer showing up as individual metrics. This is why nobody knew the extent of which this platform managed to grow.
Microsoft has also launched a tool specially created for Human Resources professionals, namely Dynamics 365 for Talent. This implementation will allow ERP users to look for new talent right from Recruiter and Learning solutions which are part of LinkedIn. Moreover, this feature will guide customers beyond the recruiting point by managing the pool of current employees throughout their career.
A More In-Depth View over Professional Connections Will Open Innovative Sales Capabilites
The founder of the Constellation Research, Ray Wang, is excited about this new implementation. To his view, this integration will facilitate the emergence of new sales capabilities. For instance, employees can discover what connections their colleagues have with the employees at the target company. As soon as they find a lead, they can take advantage of it to create a powerful bond with their potential clients right from the start.
As a consequence, Microsoft will succeed to put at the disposal of its clients three products in one. These are Dynamics 365, Office 365, and LinkedIn. The company discovered that people are already employing all these three services for the same tasks. Thus, Microsoft eliminated dead transitional points and created a fluid environment for empowering and new sales capabilities.
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