Facebook has put much confidence in its Pages product. Thanks to them, businesses can open their own digital space where they can showcase their products, advertise them, and keep an open line of communication with their communities. As it is advertised as a more convenient alternative to websites, the social platform is already hosting around 65 million businesses. As a new step towards development, Facebook chose to become a professional social network. Until recently, LinkedIn was the sole player in this field.
During the upcoming few weeks, business owners from Canada and U.S. will be able to post their available jobs right on their Facebook Page. All users that are interested in their professional opportunities can apply. The employers are going to receive the applications through Facebook Messenger. With this new feature, Facebook proclaimed itself as the first direct competitor to LinkedIn. This platform has been holding the leading position as a professional social network from its beginnings.
This isn’t the first time Facebook tries this niche. Last fall, the company introduced job posting as an attempt to test the success they can achieve with their own product. While there were no official results released, the company did not follow up on the test. However, Facebook has been for a long time now an important tool in the activity of recruiters. They relied on the word-of-mouth effect created by social posts to make their job descriptions reach a larger pool of talents.
The vice president of business at Facebook, Andrew Bosworth, stated that with this simple tool, both parties in the hiring procedure have much to gain. As the business page is the reflection of the brand itself, it should also be free to talk about the opportunity it offers for the job market as well. Employers can create a job position right from their Page composer. They can add important details such as job title, salary, full-time or part-time aspect, and others.
Once the job offer is published, it will appear as a common post. However, it will also be active for 30 days on a new special tab for jobs. Those that are interested can push a button to apply instantly. Facebook will recreate a resume draft by extracting professional information from their public profile. Before submitting, users can edit their application with as many details as they want. The new feature will easily turn Facebook into a professional social network which works both on web and mobile. The company already has plans to extend this tool beyond U.S. and Canada.
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