The Boston Beer Company has just launched a new product under the brand that honors the name of Founding Father Samuel Adams. The Boston brewery preserved the flagship recipe that pushed the upper beer limit of alcohol to 28%. This new entry enriches the Utopias collection to a total of ten productions. However, two features make this new Samuel Adams beer desirable to beer drinkers. These are the scandalous price tag of $200 and its intriguing illegal status in 12 U.S. states.
The Fresh Edge of the Latest Utopias Bottle Is the Barrels in Which It Aged
A few years ago, a Goose Island beer known as ‘Bourbon County Brand Stout Rare’ tested the limits of the market with a price of $60. However, the Boston Beer Company made its $200 starting price synonymous with luxurious beer. Even though some retailers have the liberty to go as far as $300 a bottle, the company was never familiar with sales problems.
The co-founder and chairman of Boston Beer, Kim Koch, takes pride in their products, especially the Utopias line. A glass of this beer challenges the popular image beer earned for itself on the market.
“In Utopias, you will get a beer that breaks all the rules and boundaries for beer.”
The new Utopias return follows the same blend of two-row pale, caramel 60 malts, and Munich. Afterwards, craftsmen add three variations of German noble hops and yeasts to round up the alcohol-by-volume level to 28%.
What makes this year’s new Samuel Adams beer unique is a number of novel techniques and additions to the original Utopias recipe. The liquid has been aged in different containers such as Scandinavian Aquavit barrels or old Buffalo Trace bourbon casks. However, the final blend was obtained in Moscat barrels which the Boston Beer used for the first time for Utopias line.
The New Samuel Adams Beer Is Limited Edition of Only 13,000 Bottles
The company made it a tradition to release a new beverage in its Utopias line every other year. Since the product fits the classification of beer, it is illegal in 12 U.S. states. These are South Carolina, North Carolina, Tennessee, Washington, Vermont, Alabama, Arkansas, Georgia, Mississippi, Idaho, New Hampshire, and Montana.
Nonetheless, the new line has no intentions to gather dust on shelves. The production is limited to a number of 13,000 bottles spread throughout the country with a starting price of $199.
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