For those willing to help fund charities and other important causes they believe in, Facebook has added a new fundraising feature on their platform, destined to make the entire process easier than ever. These new tools that allow you to create a fundraising campaign or donate for such campaigns created by other people come to support U.S. non-profit charity organizations to achieve their goals.
Moreover, apart from its noble purpose, this new fundraising feature will be also very easy to use. According to Facebook officials, users will be able to create new campaigns. Each fundraising page will have a personal story, a fundraising goal, and a button which will enable others to donate money with a few clicks.
If past situations required Facebook users to post links to external sites and crowd-funding platforms, the new fundraising feature will include a set of tools which can be used in order to perform all these actions on Facebook.
Moreover, each time someone will add a new post on the crowd-funding Facebook page, the platform will add automatically a donate button in order to maximize the chances of raising money.
Also, each time a person donates a certain amount to charity, he or she will be prompted to invite his or her friends to do the same. If a simple share was until now a kind of passive activity to raise awareness around matters people consider important, right now Facebook users will be enabled with the power to do something about the things that matter for them.
In the next few weeks, the company announced that they will work on making this new fundraising feature available across the U.S. In the end, 39 countries will be able to donate using this new set of tools.
However, this is not the first time Facebook helps non-profit organizations. For example, last year the tech giant introduced a new button designed for non-profit organizations. This new tool allowed NGOs to add a “Donate” button on their Facebook pages. The system enabled users to donate money using a credit card or PayPal.
As per the official announcement, a few campaigns are already up and running. One example is the fundraising page for Girls Prep Charter School in South Bronx.
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