Oregon teen leveraged a lack of custom athletic socks on the market into a million dollar business.
Brennan Agranoff is a name that might describe the future of the business landscape. He is a seventeen-year-old student who lives in Oregon. He does everything what other teens do at their age. He goes to classes every week, does the chores and assignments. However, the difference is that for six hours a day Brennan also works on his million dollar business. He founded HoopSwagg four years ago which is an online shop for custom socks with impressive original designs.
The Million Dollar Business Is Based on Original Designs for Athletic Socks
HoopSwagg isn’t just a small hobby anymore. Instead, the project grew into a successful business with thousands of customers and quality products. The whole business originated from the idea of a lack of a source of custom-design athletic socks. As Brennan has a passion for basketball, he noticed this gap in supply and decided to become himself the creator of products he actually likes.
After several months of struggles, his idea developed into a million dollar business. The success of his project comes mainly from the special designs that bring an already acclaimed product, the Nike athletic socks, to life. The business offers a large range of around 200 designs that are also original. Agranoff creates the patterns himself. His style is abstract, colorful, but also goofy as well which works miracles with his public target which is teenagers like him.
With the help of his mother, Brennan ended up delivering 70 to 100 packages a day. Another market advantage for HoopSwagg is its guaranteed one-day delivery. This is a huge gain as most of its competitors are taking even ten days to serve a purchase. Each pair of socks has a standard price tag of $14.99.
The entrepreneur nature of the teenager extended to the investment domain as of recently as well. It was only one week when HoopSwagg bought rival TheSockGame.com. This move brought the million dollar business an addition of 300 unique designs and a brand new opening to a large customer base.
Experience in eBay Biddings and Social Media Turned the Teen into an Entrepreneur
Brennan Agranoff confessed that his garage project gained momentum after several months of struggles thanks to social media. He used his own network of friends to promote his products. However, he also managed to collaborate with several social influencers who spread the word about HoopSwagg.
Another business tip Brennan divulged was starting small. He developed an interest in the eBay platform since he was eight. He learned a great deal of business lessons from buying items from garage sales and listing them online.
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