Microsoft’s newly found achievements as a manufacturer of high-end desktop computers is beginning to create a series of uncomfortable circumstances for other hardware providers.
This latent conflict became obvious during past weeks, when Lenovo’s officials said that they denied an agreement to sell Microsoft Surface gadgets to business clients, as sources in tech media have reported. Microsoft asked those from Lenovo to negotiate a deal for reselling its devices, but the answer was a negative one, since Lenovo did not see a real purpose to provide an item from its direct competitors.
While it might seem an illogical thing that some PC creators are promoting Microsoft’s components instead of their own, several known companies, like Dell and HP have wider business support to secure against the fierce competition in the technological industry. They have reluctantly accepted Microsoft’s proposal to sell its Surface products when clients ask for these gadgets, despite not making profits from indirect product sales. These are clients that re-sellers have collaborated with for many years and they do not want to simply cede these business connections to an opponent, so they accepted to be involved in these commercial deals.
In the past, hardware producers like Dell and Lenovo repeatedly refused Microsoft’s Surface gadgets for being noncompetitive with other high-end devices, and in a few situations even said about them to set low expectations for the PC industry. While these companies keep putting a fearless mask for public eye, rumors about hidden hostilities are constantly appearing as the Microsoft Surface gadgets increase their sales and the Surface notebook aims to conquer the market of conventional laptop computers.
Microsoft’s reselling agreement with Dell and HP represents just one of the many examples of how incapable PC creators are, while Microsoft threatens to conquer the components business. But these hardware manufacturers are clearly understanding their problem as well.
After the major software producer presented its Surface Pro, one OEM specialist said to tech journalist that Microsoft is like a sleeping giant and no competitor wants to disturb it. Meanwhile, some of Asus’ specialists allegedly said that their company was taken by surprise by Microsoft’s new devices and they did not know about them in advance.
Even if Microsoft stated that its components are compatible with those of other hardware producers, its associates cannot be satisfied with the possibility of Microsoft becoming the most prominent figure of the high-end industry, while letting them only to compete for the scraps. There is not much these companies can do, while Microsoft Windows remains a practical operating system for many of their devices.
However, it is difficult to be very concerned about these hardware creators, who had enough time to bring some powerful high-end items. While Microsoft has continuously improved its Surface line for a fantastic user experience, the majority of its competitors continues to offer the same dull concepts that they also offering a few years ago, or depend on invasive bloat ware to boost their income even just a little. This wake-up call might not seem such a bad idea after all.
Image source: Techcrunch