Facebook has just announced that it will start a series of tests to assure a successful implementation of ads in the Messenger app. However, the company assured the public that the publishers would occupy only the home page of the software. The testing sessions will begin sometime in the upcoming few weeks. There will be only a few random users from Australia and Thailand involved in the process. The records show that the company had 1.79 billion active users on a monthly basis in the quarter of 2016. Thus, there is no wonder that Facebook wants to boost finances with a Messenger app monetization.
This week, Facebook will introduce a small test in Australia and Thailand that will enable them to learn the best way to integrate advertising banners in the Messenger app. Facebook announced the news in a blog post and assured the users that they wouldn’t see the publishers during their chat conversations. Instead, the ads will take the form of image thumbnails that can support a message and a link.
The promotional content will be located on the home screen, bellow the history of recent conversations. Moreover, they will appear similarly to how birthday notifications or alerts of active friends show up on Messenger. Once users click on an ad, they will likely be redirected to an official page where they can learn more information about the business or other things. The Messenger ads will operate similarly to Facebook Pages for businesses. In the future, Facebook users will no longer need to access the platform for a shopping experience or sponsored content. They will be able to meet new brands right from their chat software.
Eddie Zhang, the product manager at Facebook, stated in his blog announcement that companies have been looking forward to seeing a Messenger app monetization. They all think the application bears a lot of potential for them to interact better with their target public. With this new move, Facebook hopes to help publishers increase their revenue numbers, promote their brands more intuitively, and create better customer satisfaction.
This is not the first time Facebook made use of the great potential of its chat service. Last year, the company enabled News Feeds ads to redirect users to a chat session with the brand once they click on the banner. Another implementation was the chatbots that can re-engage users with their favorite brands and strengthen their awareness. The bots are programmed to initiate Sponsored Messages that mostly contain a call to action post.
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