Image of McDonald’s mozzarella sticks posted by @Heyamber021 on Twitter.
Angry customers took social media by storm to complain about McDonald’s recently rolled out Mozzarella sticks, which reportedly lack a key ingredient – cheese. According to dozens of reports and accompanying photos, the product is nothing more than empty breading.
Customers have expected that the new Italian-inspired snack would fill their watery mouths with an excessive dose of goodness. Instead they ended up with an empty promise and hollow breadcrumbs.
On McDonald’s website, the treat should be made of genuine ‘melty mozzarella cheese’ enveloped in a golden crust with onion and garlic flavor and seasoned with a pinch of salt. The dippers come with a special Italian tomato sauce, whose key ingredients are ‘Italian herbs and spices.’
“Let the dipping and stretching begin,”
McDonald’s says.
But on Twitter, disappointed users have complained that the sticks had no cheese. Many of them found that out when they reached home. Some of them even posted pics of the interior of the ‘hollow breading,’ as a Twitter user put it.
In a recent press release, a representative for the burger chain acknowledged that there was a problem. The spokesperson said that the company was trying to address the ‘low volume of guest concerns’ about the lack of cheese in the cheese-based treats.
The spokesperson went on and explained that the cheese must have melted out while the sticks were backed. The restaurant chain said that these products shouldn’t have been served to diners.
The company apologized for the inconvenience and pledged that it would solve the issue as soon as possible. There was no word of compensation what-so-ever.
The new snack was recently introduced in the McPick 2 menu for $1 per three sticks. The new food item was first tested in 2014 in New Jersey, New York, and Connecticut, and in 2015 in Wisconsin. According to the company, the dippers are first pre-fired, then backed for several minutes. The marinara sauce comes in packets.
Mozzarella sticks are another attempt to revive sales along with other menu changes in recent months. Last fall, CEO Steve Easterbrook told investors that the strategy to diversify menu was paying off and that sales were ‘gaining momentum.’
But McDonald’s genius move was to introduce all-day breakfast in all locations. The decision attracted new customers while it enticed old customers to come more often and buy more.
Image Source: Twitter
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