Google wants to purge the online world of intrusive ads.
The Internet is a non-stop source of information, entertainment, communication, social media, and a lot of other activities. However, it is also overloaded with intrusive ads. Many of them want to enter users’ attention in a disruptive way. To fight this strategy back, developers and users turned to ad blockers for some help. Google is going to join these efforts for a cleaner web with its own software for Chrome. However, this move might be dangerous for the image of the brand.
Google Wants to Set Up Standards that Differentiate Intrusive Ads from Legitimate Ones
The Wall Street Journal has recently reported that Google is working on an ad-blocking app for its Chrome browser. The feature would be available for both mobile and desktop gadgets, and it would be a fast way to counteract intrusive ads.
The company is also in talks with Facebook, Microsoft, and other tech giants to come up with a sort of filter. This set of standards would be able to tell the difference between the good and bad publicity. The ad blocker would use this filter to choose which content to block from websites. This method can promote legitimate firms while shutting down immoral business practices.
Last year, major trade, advertising, social media, and other types of units conjoined their forces against illegal, malignant, and intrusive ads from websites. This movement became The Coalition for Better Ads which is working on creating the Better Ads Standards. As the online medium became the favorite communication means for both young consumers and ambitious brands, this organization intends to preserve it as a valuable digital place.
Two-Thirds of Users Are Willing to Give up Ad-Blocks with One Condition
Back in 2016, Google was already achieving a ban of 1.7 billion of bad ads. This amount represented double efforts in comparison to the results of the prior year. Under the pressure of several suits due to abusive publishers, Google launched a serious eradication of bad ads. This denomination includes content that hides malware, promotions of illegal drugs, trick-to-click ads, and others as such.
Google might be blamed for oppression if it proceeds to launch this project. On the other hand, setting a set of standards might purge the digital world of noxious features. A poll of 1,000 ad-blocking users discovered that two-thirds of people are ready to give up this feature if they are assured that they receive only good ads. This means that they want online campaigns that don’t hide malware, don’t impair browser performance, and don’t contain intrusive elements, such as unwanted music or video.
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