Intelligent personal assistants began to develop a large list of thousands of features to make life easier for their users. However, most customers use a limited series of commands. For instance, Amazon Echo managed to create a total of 10,000 such features. However, only some of them can really bring a valuable input in someone’s daily life. Nonetheless, it is worth mentioning that this technology is at the beginning. The platform is up and running, yet more producers have to find ways to streamline this service to clients’ benefit. As of recently, Amazon Alexa might boost its utility stamina by entering the hospitality industry.
Marriott International Enabled Alexa to Enter Hospitality Industry
Marriott International Inc. is a hospitability company that manages one of the largest portfolios of hotels in the world. At the moment, the brand is present across 110 countries through its more than 5,700 properties. As of recently, the behemoth is conducting a series of tests with Siri from Apple and Amazon Echo. The research is limited to its location in the Seaport district, Boston, at its Aloft hotel.
The tablet is at the service of its clientele. Customers can use them to operate the different facilities in their hotel rooms, such as temperature, lights, TV, and others. What is best is that they don’t have to engage in employing their gadgets. All they have to do is speak out loud the commands, and the artificial intelligence will comply with their desires. The Global Brand Leader at Marriott, Toni Stoeckl, is excited about this innovative addition to the hospitality industry.
“This is about what next-generation travelers might want and how they would use their own devices at home and how that would translate to their travel experience.”
Marriott Will Have a Verdict in Two Months
The hotel is using both personal artificial intelligence services as complementary products. While Siri is best at controlling a smart room, Alexa excels in offering personalized answered. Thus, Amazon Echo proves to be an excellent local guide in the end. The service can indicate best local restaurants and other entertaining sources.
The following period is crucial to this strategy. The company is gathering feedback on its initiative. According to the public reaction, Marriott is going to extend the Siri and Alexa feature on additional Loft hotels. This initial stage might take up to two months.
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