Barbie dolls have been the best sparkle for play time for kids since 1959. The modern times made the iconic toy to go through some considerable transformations. From a swimsuit model, the shapes and background stories changed so that they started to represent women of all shapes with all kinds of professional careers such as computer scientist, lawyer, astronaut, doctor, and even the president of the United States. The new form of Barbie will spread hologram dolls all around the world to keep people updated on the news.
Last week, the New York Toy Fair hosted the first appearance of the new Barbie. The iconic doll is now a 3D-animated hologram, and she is called The Hello Barbie Hologram. Even though she doesn’t have a material body, she is now more useful than before and has a more vivid personality. This is because she can talk and move like a peppy teenager. Her main feature is to answer the endless questions of little ones.
The new Barbie hologram dolls can set up alarms, open a nightlight, and set up reminders for daily tasks and chores for the little ones, such as brushing their teeth. Just like other digital assistants, she is dormant except when her owners call out Hello Barbie. The hologram is created inside a pink, plastic box, and this is the first time a personal assistant is represented by a hologram.
The new concept might arise a new series of negative feedback. It was only a few years ago when Mattel Inc struggled to overcome world criticism. The main complaint was that its classic Barbie dolls set up unrealistic expectations for kids regarding their physical aspect. This is why the company rolled out an advertising campaign for a new series of Barbie dolls called Imagine the Possibilities. The advertisements show how little girls are taking jobs like teacher, veterinary or football coach seriously while they are actually playing.
On the other hand, this is not the first time Mattel Inc. has ever unlocked the power of AI technology for its products. In 2015, the company introduced on the market a material Barbie doll with the same AI capabilities. She was able to sustain interesting conversations about favorite hobbies, and she could even tell jokes. After a year, the doll received a Hello Barbie Dreamhouse that depicted a sci-fi home. Kids are able to order the house to transport a Barbie with the elevator and change the lights. On the other hand, the new hologram dolls have more features shared with other digital personal assistants. They can answer questions using animated actions, change their body shape, ethnicity, and skin tone, and they can dance on command as a way to play with the kids.
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