The box office this week showed great odds for the resurrection of the horror genre. The ‘Blade Runner 2049’ production featuring Harrison Ford and Ryan Gosling had to step back and allow a new Halloween treat to take its place. The vacant position was filled by a microbudget movie ‘Happy Death Day’ that pulled off ‘Groundhog Day’ gimmick to scare the crowds.
‘Happy Death Day’ Features Jessica Rothe Playing a Teenager Who Has to Kill Her Killer
Universal and Blumhouse’s production was close to reaching the $26.5 million threshold in Canada and U.S. right after its first weekend on big screens. This achievement startled the entertainment industry and scared away ‘Blade Runner 2049’ from first place.
The engrossing screenplay features Jessica Rothe as a college student who wakes up to celebrate her birthday. The excitement of being the person of the day comes to a close when the lead character is murdered.
However, the story doesn’t end here, but it found a loophole in the space time continuum. This is how Tree Gelbman ends up waking up once more only to relive her fatidic birthday. Eventually, she understands that her mission is to find her killer and neutralize him or her before her time runs out.
Universal’s Halloween Treat Attracted More Youngsters than Adults in Theaters
The successful movie had a budget of $5 million which is considered rather a limited source of resources with which to enchant today’s picky public. By comparison, Denis Villeneuve’s sequel for ‘Blade Runner’ series benefited more possibilities to tailor the story thanks to a budget of $150 million.
Blumhouse and Universal was also involved in releasing productions such as M. Night Shyamalan’s ‘Split’ and Jordan Peele’s ‘Get Out.’ Its latest Halloween treat joined other new successes like ‘It’ and ‘Annabelle: Creation’ in reviving crowd’s appetite for horror films.
Universal’s latest production managed to draw the interest of young audiences mostly. Around 63% of tickets were sold to customers under the age of 25. On the other hand, ‘Blade Runner 2049’ didn’t stir youngsters’ imagination as much. The Warner Bros. movie grossed only $31.5 million at its debut.
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