Google‘s leading search business still dominates the online search industry globally. Experts anticipate that its improved searching methods and name recognition will allow the organization to retain its business share of approximately 60% for desktop search and over 85% for mobile search. Since mobile devices now dominate the online industry, specialists believe that mobile search will be the main market segment for Google’s earnings in the next years.
While money from Google Phone and YouTube represent a very small portion of the giant search engine’s total earnings currently, it is expected that YouTube will increase its market share going forward since video marketing picks up. The company is testing several other concepts, live driverless vehicles or Google Glass; however, they think that mobile searches and video marketing earnings will represent the main growth branches for Google.
Mobile search ads are almost 45% of Google’s assets, according to official reports, and desktop search brings another 20%. While menaces from new technological ideas, like Apple’s own VA Siri, which allows customers to avoid search engines, prevail, impressive for mobile searches are permitting Google to maintain its advantage on the market. The mobile trend will be an important part in the way in which the main search engine is used.
The organization continues to focus its efforts on creating a vast mobile ecosystem that has to surpass its iOS and Android competitors. Search enhancements, such as deep hyperlinks to bring out app material during mobile searches and the new Google Now on Tap function that allows clients to access extra useful details based on latest search and current location are major steps towards improving the mobile user experience.
They think that this strategy will increase the company’s mobile search marketing income and this section will represent a main growth segment for the organization. Google gets its YouTube revenues through video advertisements and has now released the latest YouTube Red option, which is a registration service that allows customers to watch video clips on the entire platform without the usual ads.
While they estimated this feature to bring only around 5% to Google’s assessment, this may become a significant driver for income growth. The video marketing industry is the fastest developing branch in the digital promoting scenery and is predicted to increase at over 15% yearly between 2015 and 2017. YouTube is currently the top player in this industry and is believed to have more than 2.5 billion views during this year.
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