It is now becoming even clearer that technology organizations, such as the giant Google, will no longer be pleased to just outsource all components, while they only concentrate on the applications. Some time ago, Apple began developing its own processor chips for mobile gadgets, choosing other manufacturers for the production only. Recently, Microsoft has too started to use the same strategy by creating its own mobile phones and tablets.
Apple offers a limited autonomy on the iPhone applications and components and this is completely understandable, since its mobile phones represent more than 90 percent of the smart phone profits globally. Now Google, which is a part of the recently created Alphabet, is looking to go even deeper into the cellular components field, according to the new articles appeared in the IT mass media. They say that the search engine is considering developing, producing and promoting its own mobile phone.
This information comes after individual reviews stating that the company is also attempting to develop its own cellular processor chips. Some users may be puzzled about this idea, because the organization already has the Nexus series, which are basically Google-influenced mobile phones and tablets. However, Huawei and LG have still the control of the majority of the style elements and production of those gadgets.
However, Google has its own components in the Chromebook Pixel and its upcoming tablet, the Pixel-C. But if it started creating its own mobile phones, this would indicate a significant move away from depending on the gadget creators to offer the Android OS to everyone.
It is possible that the search engine thinks than Samsung is slowly losing the top place in the flagship phone segment. In the third quarter of 2015, the company was capable to get out of a hard financial period, but during the years before it, Samsung announced only profit decreases. The cause of that situation was the delayed smart phone deliveries, and while it gets better for Samsung, it is likely that Google too noticed these difficulties.
The search engine has constantly taken actions to gain more control on the Android ecosystem during the previous years, as it has set more limitations on what system creators can be added to the operating system, but making its own mobile phones could clearly take the control to a whole new level. It currently has less power over the Android than its competitor Apple has over the iOS. Whenever Apple has to fix, upgrade or modify its operating system, it just does it.
Image source: Mikeshouts
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