Google Now has started offering its users with the information delivered to them through third-party apps.
The move comes as a clear indication from the search giant Google that it has no monopoly on every information that the users might find useful.
As many as 40 apps will be integrated initially for delivering information to users via the digital cards by Google Now, but the search engine company has planned expansion of the feature inclusion of more applications over time. Each of these applications will offer the context-sensitive information that the users will get on Google Now in spite of relying on the notification system of the app.
Aparna Chennapragada, director of product management at Google Now, said, “A lot of useful information lives inside apps on your phone, from your favorite music to last-minute hotel deals to home-buying teams. Today, you have two ways to get information from these apps – either remember to constantly open them up and look, or get a notification, which you may forget to act on if it shows up at the wrong time.”
Naturally, Google Now will commence showing cards from the third-party apps for the users of Android and the feature will commence rolling out in the coming weeks as part of Google’s effort for providing data that is helpful to the users when they actually require it.
For getting the service, the users need to download the app at their device so that it could push information to Google Now. The users should also allow Google Now to retrieve data from third-party apps via its Web & App Activity settings.