Google Inc. is now making wearable technology under the brand Project Aurora and is also hiring software developers and engineers from Lab126, Amazon’s hardware division, to help with the new project.
Project Aurora started in June and it is run by Ivy Ross who was appointed Head of Google Glass in 2014. It was stated that Project Aurora will be lead by Google and it will not operate as an independent company under the Nest Smart Appliance Business, or under the holding company and conglomerate Alphabet Inc.
As of now, at least three employees from Amazon’s Lab126 have been hired by Google in order to work as part of the new group.
Through Project Aurora, Google hopes to revamp the Google Glass, which is a wearable technology, and to develop a brand new edition of Glass. The team working at Google also wants to create other types of wearable technology in order to extend their product range and to compete with rival companies such as Microsoft, Apple, and Facebook.
Unfortunately for Google, the Google Glass turned out to be a failure after its release in 2014. Customers refused to buy the product out of three main reasons: price, design and practicality. Priced at $1.500, the device was considered way too expensive, the design was described as too bulky and inconvenient, and the device had little to no practical use. The head-mounted device raised privacy concerns among customers which caused an adverse reaction.
Because of all the negative response, Google stopped selling the product. Many speculated that the company would dispose of Google Glass. The rumours were eventually discarded by Google.
This summers, Amazon laid off many engineers who worked on the unsuccessful Fire Smartphone. Dima Svetlov, Amir Frenke and Tina Chen, all former Amazon employees, joined the Project Aurora this summer. Svetlov and Frenke both work as software developers and Chen is a manager of technical program transport.
It was reported in July that Google was working on the Google Glass Enterprise Edition that would be made for the business market.
The company has not revealed details regarding the launch of the new Google Glass device.
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