Google aims for its next Chrome browser release to tackle unwanted ad pop-ups. No more site redirects and other „unwanted behavior” as the company will save its users from going down the rabbit hole.
Product manager, Ryan Schoen, acknowledged in a blog post that almost one-third of Chrome users complain about unwanted content. Thus, on January 23, 2018, Google will release Chrome 64 which will block third-party iframes.
As for the next release, which comes on March 6, Chrome 65 will be able to block any redirects to dubious websites. Schoen thinks the move is more efficient than what users currently have which is Chrome’s pop-up blocker.
By having a built-in system of dealing with unwanted content, Chrome would maintain the user’s web pages within context. Schoen also states that the January release will enable the browser’s pop-up blocker to mask links to dubious websites.
„These include links to third-party websites disguised as play buttons… or transparent overlays on websites that capture all clicks and open new tabs or windows,” he said.
Google spokesperson, Ivy Choi, told Wired they are focusing on Chrome’s security with the hope of improving it rather than building it from scratch. An issue that can arise with Chrome’s new feature could attack other legitimate websites.
The company acknowledged the potential for such a feature to break regular websites yet they also took their time in improving the system. Pop-up ads and all its variants have been around long enough for others to take action. But Google made sure their product was tailor-made for handling each site with care.
As a result, Google is launching an „Abusive Experience Report” which will allow developers to check their sites for unwanted content.
The patches will be rolled out incrementally until mid-2018 so expect your Chrome browser to be more vigilant.
Image Source: MaxPixel