The fashion industry has always been the benchmark of beauty, style, and taste for the entire world. This market is always setting the trends of how the modern times influence the way people dress. However, as much as they reinvent the exterior of citizens of this world, popular fashion brands inspire an unhealthy lifestyle as well. Such companies received numerous criticisms that their excessively thin models are setting the wrong image of a real fairy tale among youngsters and adults.
France Tried a Reform Across Fashion Models yet Legislation Scored Weak Results
Nonetheless, French fashion companies LVMH and Kering decided to do something about this issue. Their decision was to stop hiring models that are size zero in order to promote a healthier look. The size zero in the United States corresponds to size 32 in France. On top of that, males also will have to be size 44 or up to get a new contract with these famous brands.
France has already taken a stance against the unhealthy look of ultra-thin models that promote eating disorders among youngsters. Therefore, a new legislation appeared in 2015 that banned companies from hiring models unless they have a doctor’s note. The document must attest that candidates are in a healthy state based on weight, body shape, and age. However, the government couldn’t pass a minimum body mass index due to industry pressure.
World Renowned Fashion Brands Will Start Promoting a Healthy Look
Nonetheless, both LVMH and Kering decided to extend the French regulation with additional thorough policies to create a healthy image for their industry. As a consequence, there will be no more fashion brands under their control that accept hiring models below European size 32. Kering CEO Francois-Henri Pinault hopes that this move would inspire other giant players in this industry.
“We hope to inspire the entire industry to follow suit, thus making a real difference in the working conditions of fashion models industry-wide.”
The two French fashion companies own worldwide known labels such as Yves Saint Laurent, Gucci, Givenchy, and Christian Dior. They also agreed to ban contracts for 16-year-old models to pose as adults.
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