The Facebook notifications tab represents the company’s new approach of the news feed section for its application, in order to give its users an experience similar to that offered by Google Now. Instead of just introducing a list with your friend’s activities and celebrations, the new notices tab in the Facebook app will go further to show you more contextual and appropriate details in a style that combines Google Now and the social network’s news feed. This new segment presents cards to list details about popular events, such as game result and TV programs, which are extracted from the Facebook pages that customers have liked before, as well as track their choices for different material while browsing online.
People can now improve their news feed with info about close by events and actions if they turn on their location history within the application. The function will help discover event talking place next to them or shows that are popular in the area where an individual lives, weather news and alerts, films playing in close by theatres and details about locations for dining, which include online links to numerous Facebook pages and opinions of other users about them. The social network called its recent upgrade as the most useful method to provide notices on users’ mobile devices. There is no doubt that the new option and extra connections between customers’ interests and their place will entice some online promoters, even if the platform maintains its site clean of third-party special offers.
The customized notifications are now only offered to American clients and came together with a new press release from Facebook’s marketing department. They are saying that almost 30 percent of online transactions operated via by Facebook this year have been done from mobile devices. The company’s financial forecasts predict an increase for the purchases made on the Internet with up to 25% in the upcoming holiday season, but outlined that the challenges for customers who are actually are related to a smart phone’s display size. It is a lot more difficult to use mobile gadgets to evaluate products and suppliers, besides the requirements to write personal information on a smart phone.
On a planet where display size is reducing, customization, creation and analysis is becoming progressively more important for all users, Facebook’s specialists mentioned. The upgrade started being implemented in Facebook’s Android and iOS operating systems and applications to customers in the United States earlier this week. The social network has not detailed whether and when customers in other marketplaces will use the new customized options.
However, just as it is the case as with other functions of social platforms, there is a big exchange between effectiveness and user privacy. To take full advantage of Facebook’s new notices option, it seems like you will have to activate all location services, offering to the company details about your routes and places visited. This could make some customers reluctant to try all these functions, even if it means not receiving these new particularized and location-based options.
Image source: Talkandroid