Ello, the Anti-Facebook social media platform is launching is app for iPhone users and it is keeping up its clean image along the process.
Ello is an add-free simplified version of Facebook, that came to the internet about nine months ago. It promised to be a social media platform meant for the users to connect among themselves freely, without the burden of a thousand adds and continuous updates meant to limit your post range.
It was called the anti-Facebook, but if you take a fast glance at it, it looks a little bit to much like it to be described as the opposite version of Facebook. It’s somewhat of a odd combination between Twitter and Facebook, as it has obvious similarities with both social media giants.
It is clearly meant for the art community, as even CEO Paul Budnitz pointed out. Therefore, the appearance was developed accordingly, so that it may accommodate this type of users. Its space for posts is far larger than Facebook’s, its pictures are featured to be much larger, because most of the time they feature art, whether in the form of pictures or paintings and this needs to be seen clearly.
The overall look of Ello is very elegant in a minimalistic way and it really does seem like its main goal is to make people share their art and their thoughts, in a much closer and warmer community of users. Initially, it was only released in the desktop version, as Paul Budnitz did not think that it would be a right fit for smartphones, precisely because this would limit the posting space and he wanted users to get an accurate first impression of Ello.
In the beginning, Ello was available to users only with an invite from their friends, but despite the fact that it has limited its user horizons, the website was extremely successful among social media aficionados.
“Starting up a social network is kind of like, for us, having a party without anyone in the room (…). We really wanted to make sure the first people who were in Ello really set the tone in the right way.” said CEO Paul Budnitz about the Ello.
Now, after its user base has gotten the lay of the land and Ello has already built a steady reputation for itself, it has renounced the invite-only policy and it has also launched a app for iPhone users. It requires a minimum iOS 8 configuration though, precisely because the device it is installed on needs to support the high resolution images and videos that are going to be in the posts. Later this summer, the app will be available to Android users as well.
While Ello will not reach the epic proportions of Facebook, it does represent a pretty interesting alternatives for those who like to lose their worries in a cascade of amazing art posts and connect with their friends in a safe environment, free from adds and sales campaigns.
Image Source: cdn.ndtv.com
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