We have some good news for those of you who love chocolate. According to Mars, the popular M&Ms will have a new caramel flavor. The candies will be covered with milk chocolate and will have a caramel center. The name of the new product will be M&Ms Caramel.
We will be able to buy the product only from May 2017. Many people hoped that the product will be released on this Halloween, but it seems that we will have to wait a few more months before we will be able to taste the candies. Even though it was not released, people on the Internet are already looking forward to trying the new flavor. It is not surprise having in mind how many individuals are enjoying M&Ms and the caramel flavor.
The candies have been on the market for almost 75 years. During this period, the company used a lot of flavors, such as mint, coffee and also filled the candies with chocolate. M&Ms wanted to give their customers as many choices as they could, including the famous Peanut candies.
According to the Mars Chocolate company officials, the new flavor was a challenge for them. They have never developed before an M&M with a soft center. The researchers have to find a way not to make the chocolate too soft. This could be the reason why we will have to wait until May for the caramel flavor.
M&M’s story began in the United States, in 1941. At the moment, the candies are sold in more than 100 countries. Every year, millions of M&M’s are produced in different colors and flavors. Mars Chocolate were inspired by the soldiers which used similar candies to carry chocolate.
Since they were released, the company had a few issues regarding health concerns. In 1976 they had to eliminate the red candies because some consumers were worried about the chemicals included in the red color. They were replaced with orange ones. However, it was proved that nothing was wrong with the red candies and they were introduced 10 years later.
M&M’s brand has a really effective marketing campaign. They are using computer-animated graphics, personification of the candies as characters and new flavors to get more customers. What do you think about the new caramel flavor?