Well the news is out and we now know exactly what the “b” stands for in the controversial IHOP name change. IHOP is now officially IHOb, the International House of Burgers. The reaction on the internet is pretty intense.
Here’s how the announcement was made: “Dear Internet, we abbreciate your batience,” the pancake chain tweeted. “Now let’s see who guessed right. B-hold!”
— IHOb (@IHOb) June 11, 2018
Texas-based Whataburger was one of the first to enter the fray:
“As much as we love our pancakes,we’d never change our name to Whatapancake,” it tweeted.
As much as we love our pancakes, we’d never change our name to Whatapancake
— Whataburger® (@Whataburger) June 11, 2018
Burger King went further and altered its logo on all its social media platforms to “Pancake King.”
I’m done with the internet today 😂 pic.twitter.com/3xZ465qN5C
— Gerardo Martinez (@GMartinezNews) June 11, 2018
Other companies like MoonPie and Pop-Tarts took a shot at IHOb.
“Dear internet, thanks to everyone asking me this but no not every brand is having an identity crisis so I’m gonna stick to Pop-Tarts,” their tweet said.
“We’ve worked really hard for like 100 years to get people to remember our brand name,” MoonPie said. “So if it’s cool with everyone we’re just going to stick with MoonPie thank you.”
Who knew that “Wendy” could throw such shade? When asked if Wendy’s was going to let IHOb sell burgers on their block, they responded: “Not really afraid of the burgers from a place that decided pancakes were too hard.”
Not really afraid of the burgers from a place that decided pancakes were too hard.
— Wendy’s (@Wendys) June 11, 2018
IHOb has yet to respond to their competitors’ jabs. What do you think about his change, will they recover?