This will make it easier for all those people who love online shopping to enjoy selecting their own grocery items without having to go all the way to the store. The much needed supplies will be just one click distance away, so the customers will never have to fear that they could run out of their favorite products.
The Wall Street Journal has recently reported that the new items will be commercialized under the “Elements” brand and will most likely include water, pasta, coffee, soup, vitamins, baby food, dog food and a few household items.
Moreover, these products will be much cheaper than other brands, which will probably make them more appealing to customers, who already have incredible faith in the largest Internet-based retailer, which never seems to stop expanding.
It was generally estimated that generic items have a 30 percent lower price than name brands. It was reported that retailers sold $120 billion worth products in 2014. That makes 2.1% more money from generic goods sales than recorded in 2013.
Thus, it is no wonder Amazon wants to catch up with another huge retailer, the Minneapolis-based Target Corporation, which is the second largest discount retailer in the U.S. Target’ s Archer Farms perishable goods brought the company about $24 million, which represented a third of its sales in 2014.
However, it is not yet certain if the items will be available for purchase to all the potential customers who access Amazon’s websites or only to prime members.
It is known that Amazon’s prime members were the only ones who had access to baby wipes, which was the single product listed under their Elements line. This was discontinued not long after it was released because it didn’t sell well.
The exact time of the Elements line launch is not known yet and representatives of the retailer have refused to comment on the piece of news.
This is not the first time Amazon attempts to sell generic products. Home furnishings are already available under its Strathwood and Pinzon labels and cable cords, knife sets and puppy housetraining pads can be found in Basics.
The news was released on Thursday, the 28th of May 2015.
Image Source: brit