The beef will stay as fresh as ever, and the chicken won’t lose any of its spice. But the way you can order your food at Wendy’s is about to be changed. The 50-year-old company is on the verge of making some changes that will certainly be appealing to many.
At long last, Wendy’s (WEN) is getting serious about delivery. They plan to cater to the growing on-demand consumer ordering environment. Wendy’s is focusing on bringing in Uber Eats and GrubHub as delivery partners before yearend, according to CEO Todd Penegor. Spokespeople for GrubHub and Uber Eats didn’t immediately return requests for comment.
Wendy’s currently has an exclusive arrangement with the delivery service DoorDash. But now that its technology systems have been updated, Penegor says Wendy’s is ready to welcome more delivery partners to its platform to “beef” up sales and profits.
“We are now open for business on technology” Penegor says. Wendy’s has been a chain best known for picking up burgers at the drive-thru and or eating chili inside resturants.
This change comes along with enhancements to its app — notably the addition of mobile ordering — Penegor thinks Wendy’s digital sales could reach 10% of its business by 2024. Today, that ratio stands at 2% — below most of Wendy’s larger competitors in fast-food.
Wendy’s would be the latest big-name burger chain to expand the number of third-party delivery services heading into 2020. Restaurant Brands’ (QSR) said Tuesday its Burger King chain will soon begin delivery through Uber Eats. A spokesperson for Burger King revealed to Yahoo Finance that GrubHub will remain a delivery partner under a pre-existing agreement.
It was back in July that McDonald’s (MCD) dropped Uber Eats as its exclusive delivery partner and also added DoorDash.
Are you a patron that will use these new delivery methods? We look forward to seeing your comments in the section just below this article.
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