YouTube has found a way to respond to a boycott initiated by large companies against its services. Verizon and AT&T are only two of the publishers that refused to employ YouTube ad programs any longer. However, they are willing to resume their collaboration only when the company finds a way to avoid linking their brand to questionable content. As a consequence, the social network will no longer display ads on video channels that have fewer than 10,000 views.
Large Brands Don’t Want to Be Associated with Video Channels of Questionable Beliefs
YouTube admitted that the newly released project was in development since November. By setting such a limit, YouTube makes sure that brands are no longer associated with poor quality content creators. Some owners of video channels prefer to steal content from others and use it immorally to generate revenue for themselves. This is one of the questionable professional demeanors with which large companies don’t want to have anything to do.
It was a media publication that inquired about the types of video channels where the ads of large companies are displayed. The published article revealed that the advertising content frequently appears during videos that tackle controversial subjects such as racism. This discovery was enough to ignite an international boycott. Major brands such as CocaCola and PepsiCo announced YouTube that they would no longer use its advertising program until the platform fixes this issue.
The New Measure Might Impair the Community of Aspiring Creators
The 10,000 views threshold enables a somewhat impossible task to find a basic solution. This measure is based on the idea that video channels that openly support dubious causes such as anti-LGBD or terrorism can gather viewers harder than an entertainment channel. These creators nourish offensive subjects that not everybody wants to be part of.
The measure will enter into effect in a few weeks’ time. Meanwhile, anybody can sign up for YouTube Partner Program. However, the chances are that the social platform will need more time than usual to process the applications. Moreover, some of them will not receive green light until they reach the 10,000 views milestone.
This new rule might come to the detriment of aspiring creators. In today’s world, a YouTube video channel has the potential to gain a nature of a part-time job. However, the measure concerns the number of views per channel and not subscribers. It is easier to gather 10,000 views for all one’s uploaded videos than persuade them subscribe to the channel.
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