A revenue sharing model is being offered by Facebook to publishers which will enable magazines, websites and newspapers to send their stories to Facebook through the mobile app. Facebook has also begun a listening tour with some of the leading publishers. This has been done in an effort to find ways to collaborate in a meaningful manner.
The insight which the publishers will gain from this endeavour of Facebook can be gauged from the fact that its mobile app is visited by over 654 million people daily.
Chief Production Officer for Facebook, Chris Cox points that the intention of Facebook is to give a positive experience to the publishers. The publishers will gain as their own websites are quite slow owing to the number of advertisements they publish on a daily basis. Users will be having a smoother experience as they can connect with each other at a faster pace through this mobile app.
However, there is a catch in the entire deal. The advertising revenue will have to be shared with Facebook. This is likely to keep some key publishers away from this offer, which otherwise seems quite lucrative from the publishers perspective.
Moreover, some media analysts indicate that this hints at increasing control of Facebook over publishing companies and this does not seem good for the future of print media.
However, the entire gamble can prove to be beneficial for all parties involved as Facebook has a wide user base across the world and no publisher can think about reaching worldwide audience through any other means.
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