McDonald’s announced its great new scheme to get people back in their restaurants.
The world’s largest burger chain wants to restructure its empire all around the world,but also to slash costs and reinvent its menu, according to a turnaround plan released Monday which targets reinventing McDonald’s as “a modern, progressive burger company.”
The 60-year-old company has struggled to gain customers amid global scandals, competition from rivals and America’s new tastes for fresh and healthy. A typical McDonald’s restaurant has endured sales drops for six straight quarters, and even corporate leaders are admitting that the results are the worst sales slump in the last ten years.
“No business or brand has a divine right to succeed, and the reality is our recent performance has been poor. The message is clear. We are not on our game,” chief executive Steve Easterbrook said in a video released Monday.
The company “reset” plan will aim to reorganize the company into four different parts: the U.S., “international markets” like France and Canada, “high-growth markets” like Russia and China, and the rest of the world, a change that wants to simplify bureaucracy.
The company targets the sell of 3,500 corporate-run fast-food restaurants to independent owners by 2019, a move Easterbrook explained would bring in more steady cash flow and ease on the support system requested by corporate stores. The fast-food chain also wants to cut $300 million a year in costs.
McDonald’s will also launch a home delivery system in New York City and wants to win back clients with “a re-commitment to hot, fresh food” and by re-orientating on its target public
The turnaround plan was announced just two months after Easterbrook, who is a former leader of McDonald’s U.K. division, was anointed on the CEO throne after promising he would challenge the burger company’s conventional thinking. In nine weeks, he has managed a few important shake-ups. He dropped some unpopular products from the menu, such as the Deluxe Quarter Pounder, half a dozen chicken sandwiches and the barbecue snack wrap, in order to speed up service and introduce other products, like the sirloin burger and the “Artisan” grilled chicken sandwich .
The fast food company is also experiencing with an out all-day breakfast in San Diego. McDonald’s also announced plans to stop using chicken treated with antibiotics. The company also explained last month it wants to close more than 700 from its 36,000 worldwide restaurants this year.
Image Source: Today I Found Out
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