Google’s Android and Apple’s iOS entered into another superiority battle during this year’s Thanksgiving Thursday and Black Friday, with the sales of the later going high and generating more profits for the developer.
The iOS users had another weapon in their arsenal as an analysis by IBM showed them driving over one-fifth of all the sales during super holiday on Thanksgiving Day and more than one-fourth of all sales on Black Friday. The Android users, on the other hand, had only 5.6 percent and 6.9 percent of sales made each day respectively.
The numbers were gathered by Digital Analytics Benchmark of IBM. The system collected data from more than 800 retail websites and 8,000 brands across 35,000 engagements. It has, however, not collected the sales figures generated all in all.
But it provides a close insight into how Android and iOS users used their mobile devices for the buying purpose.
According to IBM, the Apple users spent an average of USD 118.57 for each order on November 27. This marked a difference of 24.5 percent with the USD 95.25 spent on average by the Android devices users for buying their favorite things.
The same trend continued on Friday as the iOS and Android users spent USD 127.34 and USD 101.82 for each order respectively.
The Apple users also comprised for over one-third or 35.7 percent of the online traffic to all e-retailer websites, which were part of the study. On the other hand, Android users accounted to only 15.9 percent of traffic.
On Black Friday, both iOS (31.8 percent traffic) and Android (14.5 percent traffic) users used their devices to visit the websites for buying.