IBM and Twitter have entered into a unique partnership. This will help both the companies understand their customers in a better way and keep a tab on the changing market trends.
Twitter’s data which represents public sentiments to a large extent will be integrated with unique cloud based analytics and customer services of IBM. Under this pact, IBM will be offering Twitter data as a part of its cloud based service.
Those in software development industry will be able to integrate the Twitter data into their cloud services. In addition, both these companies in the deal will deliver a range of enterprise applications. This will help them devise better business decisions which can be used across various business platforms.
Global business professionals working in IBM will gain access to Twitter data of their customers. This will not only help them improve their service range but will enable them to develop better consulting services for the future.
Both the companies will also be able to develop specific solution for a varied of industries they deal with. These include sectors as consumer products, travel, retail, transportation and banking.
IBM is a leader in analytic consulting and has done over 40,000 analytical client engagements. Their analytic portfolio spreads across the spectrum and includes segments as research and development and software and hardware.
IBM has on its roll more than 15,000 analytical consultants and has over 4,000 analytics patents. This partnership with Twitter will help it further enhance its customer base.
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