In an attempt to make their products healthier, General Mills is removing artificial colors flavors from its recipes.
Cereal giant General Mills will bring out healthier products to satisfy your sweet tooth every morning. That means goodbye to all of those eye-popping colors from cereals such as Trix, because the company will start using natural coloring agents to make that daily bowl of cereal still look scrumptious.
Only instead of martian green and sky blue, the cereal is going to be radish red, turmeric yellow and tomato red. Furthermore, the taste is going to be the same fruity delight that people expect, only that it will come from all natural ingredients. And the range of colors will change for a more natural, chemical free one as well.
“We wanted to make sure they were still fun vibrant colors that we are providing and the fruity flavor that kids expect,” said Kate Gallager, a cereal developer at General Mills in an interview for ABC’s Good Morning America.
Since the majority of its target audience includes children, for whom the appearance of food is a defining factor in their menu choices, there is still a lot of pressure for the cereal developers to come up with an alternative that remains appealing to the young consumers.
This not a new direction for General Mills, since the company has implemented such methods in the past. At the moment, up to 60% of its products are free from artificial colorants and flavor modifiers. Immensely popular cereal brands such as Cheerios are actually a healthy cereal option, thanks to the improvements that the company has brought to the recipe.
General Mills plans to implement these changes of artificial colors and flavors content to brands such as Reese’s Puffs and Tricks, that currently have include a lot of artificially manufactured colors. These changes will be put into effect as soon as possible and the company expects that by January 2016, its healthy cereals will constitute about 75% of their products.
And it doesn’t even stop here, because General Mills intends to boost its healthy cereal quota to a whopping 90% by the end of next year.These measures will greatly improve the company’s popularity among parents, who are always looking for safer alternatives for their children.
Hopefully, the new and improved appearance and taste of the cereals will be in line with the children’s expectations as well. But judging from their reaction to the Cheerios cereal, the measure has all the chances of being successful.
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