With both WhatsApp and the Messenger app under its management, Facebook has essentially created an unstoppable instant-messaging empire.
According to Facebook’s CEO, Mike Zuckerburg, Facebook Messenger has reached 700 million users as of late, making Facebook the biggest name in instant-messaging.
Zuckerberg proudly made this announcement at Facebook’s annual shareholders’ meeting. The app has made a tremendous advancement since last year, as it only had 500 million users in November 2014.
The Messenger app is constantly updated and new features are always being added to it, precisely because mother company Facebook wants it to become stronger and stronger. The popular app is set to receive a game platform soon enough, that is expected to boost its user-base even more.
Initially the app was regarded as a Facebook extension, since it basically sprung as a separate feature that had previously been included in the Facebook app. But shortly after its release, the users got to see it as an individual app that is simply connected to Facebook.
One of the most important features that was added to the Messenger app was the video call option. This was the moment when it became just as powerful as its main contender, the Microsoft-based Skype.
Through the video call feature Messenger provided its users with great accessibility and with a more personal means of communication. This has proven to be a very successful strategy, according to the ever-growing number of users that the app is getting.
By including a list of games that are going to be connected to the Facebook main platform through the option of extending parts of the game there, the popularity of the app will become even greater.
Facebook users who do not use the Messenger app will be tempted by the game features that will fill their news feeds and there is a great chance that they will give the app itself a try, just so that they can be a part of the game.
But what was by far the most ingenious strategy applied by Facebook, was the decision to buy out its main opponent, WhatsApp, rather than compete with it.
Last year, Facebook has bought WhatsApp for $22 billion and therefore, it now owns the two most popular instant-messaging platforms out there. With both WhatsApp and Messenger under its full command, Facebook has built a true instant-messaging empire.
Mike Zuckerberg announced that WhatsApp is doing extremely well under Facebook management, as its user base has doubled since the change was made.This means that between the 800 million WhatsApp users and the 700 million Messenger users, Facebook has managed to gather 1,5 billion users under its reign.
While some of these users could be using both apps, the outcome is essentially the same. Facebook is now the biggest name in the instant-messaging world, as it represents an unbeatable opponent for its competition.
Image Source: teknolojitr.com
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