Social media platform, Facebook, is revamping its News Feed, in the hopes of streamlining user experience. The latest effort is said to inspire “meaningful interactions” between friends and family while pushing back posts from brands and publishers.
Facebook CEO, Mark Zuckerberg, promised earlier this month to “fix” Facebook, following intense scrutiny aimed at the social platform for its spread of passive posts and questionable content. The changes would deal with divesting abuse on the platform, such as the alleged Russian meddling in elections and making sure that users feel like their time on Facebook is “time well spent”.
While the change may establish a friendlier social environment, businesses who rely on Facebook for promoting their content will most likely be hurt in the process.
According to Zuckerberg, the end goal of these updates is to make users feel like their time is well spent.
“The research shows that when we use social media to connect with people we care about, it can be good for our well-being,” Zuckerberg wrote in a blog post.
In contrast, users who passively read articles or watch videos, regardless of their content, can be harmful to one’s well-being, the CEO added.
As a result, the upcoming changes will limit posts from media companies, brands, and other marketing pages. More so, Facebook will cut back the number of videos displayed in the News Feed which the platform considers “passive”. Thus, the company claims that people will likely spend less time on Facebook.
Researchers involved in the digital news sector are already praising Facebook’s resolve to push back passive comment. Oh Se-uk, a senior researcher on digital news at the Korea Press Foundation has said that the company should strive to offer users a community space rather than resorting to spreading news.
Facebook’s decision will not affect advertisements, however, as users will still see ads on the platform.
The 2 billion people who are registered on the platform should notice the changes in the following weeks, the company said.
Image Source: ObamaWhiteHouse