The National Retail Federation (NRF) has estimated a low turnout of shoppers coming to stores or shopping online on Cyber Monday, the biggest shopping season in the US, as compared to 2013.
According to NRF report, about 127 million people will shop online on Monday. Last year, about 131 million had planned to shop online on Cyber Monday.
Matthew Shay, chief executive of National Retail Federation, attributed the shifting trends in shopping responsible for the low turnouts during big shopping seasons like Cyber Monday, Black Friday or Thanksgiving.
According to Shay, some consumers don’t prefer chasing deals and opt for online deals all season long.
The promotions for Black Friday commenced a week or more before by many big retailers both in stores and online. And those shopper who have not made the best out of the Thanksgiving day and Black Friday, can avail the best offers on Cyber Monday, which will run for several days at some retailers including Walmart,Target, Old Navy, Staples, Kohl’s and JC Penney.
IBM Smarter Commerce, an agency that tracks online sales data for retailers, expressed huge expectations from Cyber Monday and said that the day will be the peak online shopping day of the year.
Jay Henderson, director of IBM Smarter Commerce, said, “Retailers are holding back some inventory and working on new promotions to (entice) consumers to continue to shop Monday and throughout the whole week.”
The mobile and online shopping climbed higher on Thanksgiving and Black Friday, with many retailers breaking online records when the buyers started spending on Thanksgiving.
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