Keeping high hopes on reclaiming the top position in the mobile phone market, BlackBerry Ltd on Wednesday launched its long-awaited Classic smartphone.
The Canadian mobile technology company believes that the new smartphone range will help the company to reclaim victory in the share market by wooing the smartphone lovers, both existing and new ones, who have got bored of the older versions of the handsets with physical keyboard devices.
Launching Classic at upscale Cipriani restaurant of Manhattan, Chief Executive John Chen said, “The conversation about BlackBerry has changed in the last year. We are here to stay. There is no question about that. Now we have to engineer our growth.”
According to the developers, the new device posses striking similarities to Bold and Curve, the handsets that were once wildly popular.
The new device will have a larger screen and a trendy look with longer battery life. Moreover, the new handset will come with an expanded application library along with the access to offerings from Android App store of Amazon.com. It will also have a browser which is thrice faster than the one on its legacy products.
Chen said there was high demand from the BlackBerry fans for the command bar and hence the developers reintroduced the functionality for the navigation purposes.
The BlackBerry users were disappointed with the drop of the command keys, including the Menu, Send, Back and End buttons, along with the trackpad.
With the recent launch of its Passport smartphone and the Classic, Chen wants to leave no stone unturned to take back the company to its roots and re-emphasize of its symbolic physical keyboards.