In recent years, the web app stores saw an increase in popularity for ad blockers. These software aim at helping people enjoy a better online experience. They do mostly a back office work by hindering some ads from introducing themselves to users in a disruptive way such as popups. However, if one desires to view certain content, such apps usually allow people to turn them off for certain websites. In its declared fight against spammy content, Google will launch its own automatic ad blocker by the start of 2018.
The Upcoming Chrome Automatic Ad Blocker Will Sanction Intrusive Ads Only
Google announced the news earlier than it might have needed only to prepare publishers for the upcoming changes. They have several months now to plan a new marketing strategy around an upcoming automatic ad blocker. Nonetheless, this software is not going to make online ads disappear forever. As long as publishers respect a few commonsense guidelines, they can continue to rely on online marketing.
The main type of content that Google is after is that which might appear annoying and intrusive to most people. For instance, websites are investing a lot of funds in videos that start playing automatically without the users’ consent. Other features that have high chances to be sanctioned are those considered intrusive, such as banners that pop up and take up the entire screen unexpectedly.
Sridhar Ramaswamy, one of Google’s executives in charge of the ad division, delivered more details through his blog post. According to him, even content published through AdWords won’t make it to users if it doesn’t correspond to guidelines.
The Guidelines for This Filter Will Be Composed by the Coalition for Better Ads
Google sees this new automatic ad blocker as more of a filter. This is because it is going to penalize only certain ads that don’t align with Google’s guidelines. The software is going to offer support for both desktop and mobile platforms.
However, the company is not going to leave publishers in the dark. On the contrary, it will help them acquire a seamless transition to this new online feature through a tool specially designed for them. They can run this software on their websites and see if any of their ads are violating the guidelines.
As far as this set of rules in concerned, it will be the result of the work of the Coalition for Better Ads. This group gathered prestigious members such as News Corp, Facebook, The Washington Post, and Google. The goal of this collaboration is to separate the wheat from the chaff and make the Internet a better place for both publishers and users.
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